Friday, April 20, 2007

The White Sox

I write about baseball more than I should given that the game completely bores me. However, I have been quite impressed by this season's advertising campaign for the Chicago White Sox. They've done some pretty clever and visually striking ads on the trains and buses here in Chicago that I quite enjoy. My favorite bit of marketing they've done is the TSSCBOT. I can't do it justice, you'll just have to click the link and see for yourself. Don't worry, it's work safe.

This whole marketing campaign almost makes me want to watch a Sox game. Then I remember that baseball is boring.

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